We are all aware of the power of social media– to bend autocratic governments to the will of the people, to inform, to entertain, to allow the Department of State to speak directly to individuals instead of governments. Powerful, 21st century stuff. Indeed, social media is so important to the Department of State that over 150 people work on just that, Tweeting and Facebooking 24/7 like high school freshman on their third Red Bull. The State Department even has a full-time person with the humble title “Innovator,” Alec Ross, to embiggen this amazing set of tools which Hillary Clinton has dubbed “Smart Power” and “eDiplomacy.”
The Australian government actually sent someone all the way over here to study the Department of State’s social media. That guy wrote “US policymakers have put great stock in the transformative power of Internet freedom. As Secretary of State Hillary Clinton said, these tools will be used “to advance democracy and human rights, to fight climate change and epidemics, to build global support for President Obama’s goal of a world without nuclear weapons, [and] to encourage sustainable economic development that lifts the people at the bottom up.”
So with that all in mind, let’s have a peek at what the Department of State felt compelled to pass into the Twitter stream on April 10:
Wow. I wept. That is innovative, 21st century stuff, all on the tax payers dime. Jeez, at least when you “friend” Pepto Bismal on Facebook you get a coupon or something.
How many of those 150 people working on social media at the State Department do you think it takes to crank out a couple of Tweets like that?
(Of course not everyone has drunk the Kool Aid. Philip Seib, Huffington Post: “Secretary of State Hillary Clinton acknowledged the existence of an ongoing ‘information war’ that the United States is losing… Clinton’s remarks were particularly welcome as a note of realism from a State Department that often is primarily interested in self-congratulation.”
Oops. No wonder Hillary looks so tired in that picture.
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