One assumes that the purpose of US State Department social media is to win friends and influence enemies, build support for America, something like that.
So WTF is this all about? The photo below was part of the US Embassy in Baghdad’s Twitter feed, and shows some unnamed white guy standing next to who? Is she famous, maybe Iraq’s version of the Gangnam guy? I don’t know much about the Middle East and all, but is it impressive to show a woman all made-up? Who are these people? And who on earth was so thrilled about this photo that he “favorited” it? It’s Instagram paid for with taxes. Oh, I feel old and out of touch.
(Note: Almost all embassies and consulates host taxpayer-paid election night parties, around the world. Sometimes local businesses are strong-armed into “donating” food and drink. State loves these events as a chance to get all high and mighty about the wonders of democracy, even, without irony, in the many places around the world where we actively oppose local democratic movements as inconvenient to our geopolitical goals.
Also, in the UK, the US Embassy in London hired an Elvis imitator for some reason.
It is a tough job being a diplomat, but luckily there is alcohol.)
Next up on the US Embassy Twitter feed parade o’ photos is this one, subtitled in English “How would you feel if your wife’s salary was higher than yours?” I am truly at a loss about what the purpose of this one is. Is it supposed to make men feel better about women working? Support bird rights in the new Iraq? Arabic speakers, is there a secret meaning hidden in the text? The woman looks a little like the Lois character from Family Guy, so maybe it is what the young people call “meta.” A commenter named “WRC” wrote “very impressive photo” underneath, but drilling down it turns out he is the CEO of a firm doing contract work for the U.S. embassy in Iraq. That may be the intended target audience of the embassy’s social media, so it would be cool then.
Copyright © 2013. All rights reserved under International and Pan-American Copyright Conventions. The views expressed here are solely those of the author(s) in their private capacity and do not in any way represent the views of the Department of State, the Department of Defense or any other entity of the US Government. The Department of State does not approve, endorse or authorize this blog or book. Follow us on Twitter!