Too soon? No?
OK then, it looks like our current climate change policy (ignore it and maybe it’ll go away) is not working. The backup plan, find some way to attack it with drones, has not proven robust. Blaming it on “terrorists” has also achieved limited success. It looks like periodic massive disasters are just going to be a “thing” now until the complete destruction of civilization, so we better get some rules into place.
To assist, here is the playbook:
– Giant freakish things will just happen. Stop referring to them now as “storm of a lifetime” or a “once a century” event. Stop saying stupid stuff like “no one could have anticipated _____.” Anticipate it. No biblical references. No one may hereto try to graft “apocalypse” or “armageddon” onto any climate terms, such as “snow-mageddon.”
– Just freaking buy on a regular basis milk, water, batteries, candles and bread. You look stupid rushing into the convenience store in your pajamas panic buying everytime it rains.
– Nature is still working the evolution-thing even if you chose not to “believe” it. If you live in a flood zone and refuse to buy insurance, or if you’re told to evacuate and “choose” not to do so until the water is up to your lips, well, that’s nature’s way of trimming back the gene pool. Accept your role in the miracle of life.
– Make up your mind ahead of time about “big government” so you don’t sound stupid in a disaster. If you think government is the problem, and that people should be self-sufficient and not accept handouts and all that, tie a ribbon to your front door so that the first responders can skip your house.
– For the media, let’s save some time. Start the drive to complete panic a good 48 hours out, being sure to intersperse actual important information with complete nonsense crazy talk. Make sure, no matter what the actual disaster is, that all of your reporters are standing in the rain when reporting, preferably in some sort of media-logo emblazoned coordinated gear. The reporters should insert themselves into the most stupid and dangerous places possible. Do at least one quirky story a day, such as someone who figured out a way to use Twitter to stay warm. Go to a “neighborhood” and run a feature about the bodega/bar/family restaurant “giving back” to the community; make it as “ethnic” as possible if east coast disaster, as uneducated-country-philosopher if midwest. Have a person of one race say it is “not about race anymore, today we are all _______ ” as appropriate (Black in urban barber shop, White in redneck tavern).
– Victims, when interviewed, please stick to the script: you lost a lot, not sure how you’ll rebuild, but somehow you will. Cry but in a spunky way. Be ready with a pet rescue story; don’t make the reporters have to ask twice please, they’ll be busy. Try and retrieve a burned/soggy sentimental item from your rubble ahead of time to show the camera crew (if you are unable to find anything, most crews do carry a supply of generic baby dolls and black and white photos for this purpose.)
– Telethons, concerts, fund raisers are another inevitable part of all this. Bruce Springsteen has set up a special email account simply for such bookings– be sure to specify if you are seeking the mournful Bruce (Atlantic City, My City of Ruins) or the we’re gonna get through this together Bruce (The Rising, Wrecking Ball). Bruce has graciously offered to forward your emails to Willie Nelson for disasters west of the Mississippi, and to Bon Jovi for those east of the Mississippi. John Mellencamp needs the money and would also appreciate a call if that’s cool.
– Politicians, get out there early to have your photo taken hugging a victim. Try for someone of a race or socioeconomic level you do not normally hug. Get some professional assistance choosing the right level of casual clothing; don’t overdress but don’t look too sloppy. First Ladies, head for the soup kitchens and go easy on the makeup and jewelry. Remember to wash your hands and use Purell outside of camera range. Accuse your rival/arch enemy/nemesis of politicizing the tragedy during your photo-op. Thank profusely the first responders pulled away from actually responding to provide security for your visit. Before climbing back into your helicopter or limo, remind everyone we’re all in this together. Try and avoid the question of why old bags filled with sand are our only technological defense against this kind of stuff.
– Celebrities, follow the hints for politicians, above. Have your personal assistant purchase some “real people clothing” for you, they’ll know what to get (Gaga excepted). Be sure to say “I’m just here to do whatever I can to help” to call attention to your celebrity-ness while downplaying it, a kind of zen thing. Don’t get caught by questioners who ask if you’ll donate any of your zillions of dollars as part of doing whatever you can. Many common people expect you to know how to serve food or ladle out soup when doing whatever you can at a shelter, so study up on how those things are done. Easy for you Method actors but pop stars take note. Do not be caught on camera asking for sushi or saying things like “Do people really eat this stuff?” Also, note that most day spas will be closed in the aftermath of a disaster, so plan on exiting the area quickly once the media moves on.
– Everyone: stress your personal connection to the suffering, however slight. If you grew up in a wealthy New Jersey suburb, you’re “from the Shore.” If you have ever changed planes in O’Hara, you’re a Midwesterner at heart. If you can imagine a great- great- relative who had a garden, you’re really just a farm boy made good. Find someone, such as a former roommate’s neighbor, actually affected by the disaster to refer to so you can act all self-righteous when people try to make jokes about what has happened.
– Victims, following 24-48 hours of intense attention to your plight, please shut up. Don’t expect any real, long-term assistance. Do not expect any significant changes to your rusty infrastructure. Grab what you can in those first couple of days because that is pretty much what you’re going to get. If you’re lucky enough to score a celebrity visit to your shelter, demand cash or good drugs up front or, if it is Angelina Jolie, take one of her kids hostage for the money.
– Columnists, bloggers, pundits, you might as well predraft your pieces. Have one of each ready please: end of the world I-told-you-so, the disaster is an excuse for the military to take over, it is crazy that crazy people blame the disaster on Obama/the gays/the Chinese/Koch brothers/Shrek, government is good/bad, this is proof of climate change/proof that climate change is fake.
That should get things organized for now. We’ll update the new rules as the situation develops.
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