So what better use of taxpayer money and time than for your State Department to make idiotic holiday videos?
Acting like an asshat is something of a State tradition year-round, but these annual videos seek to memorialize it. The very broad theory is that these things “humanize” American foreign policy in a way drones do not, and because they get lots of “clicks,” prove those foreigners really do love us after all. Of course, lots of people slow down for gory car wrecks, too.
A theme this year is American Embassy staff acting wacky and speaking their host country’s languages poorly, and thinking that is hilarious. Why, those goofy foreign words! Good thing everybody overseas speak English, amiright? Can anyone imagine a foreign ambassador in the United States going on YouTube and speaking sad, broken English like he’s Sasha Baron Cohen? Hah, the comedy Christmas Americanski joking time!
Anyway, it’s social media and that’s a good thing, right?
Those who are worried about the loss of respect for America under the coming administration should console themselves knowing there is little left to lose.
The loquacious American ambassador in Seoul:
Tokyo, featuring the ambassador dressed as Santa:
And here’s the U.S. Embassy crowd in Manila (skip ahead to about 1:00 for wacky funs)
Copyright © 2015. All rights reserved. The views expressed here are solely those of the author(s) in their private capacity. Follow me on Twitter!
Trump has done more than become the most prolific social media communicator in political history. He has discovered the Holy Grail of presidential-media relations: the ability to ignore the whole damn Fourth Estate. This is a new paradigm for political power, one that at a minimum pushes the media another circulation drop closer to irrelevancy. Oh well, they’ll always have the weather and sports to report. Craigslist already took the classifieds away.
The latest online thrust by Trump has been a series of tweets directed personally against a reporter who said the president-elect claimed without evidence his popular vote total suffered because of extensive voter fraud. Jeff Zeleny, CNN’s chief Washington correspondent, said Trump was a “sore winner,” adding the president-elect had “zero evidence” to back his claim he won the popular vote. Commentators agreed with Zeleny, saying Trump’s ego couldn’t accept the insult of losing the popular vote.
Trump responded with a series of tweets and retweets condemning Zeleny. All of the tweets saw “likes” in the tens of thousands, and endless websites excerpted and embedded them out to an even larger audience. Just another episode in the Trump reality show, right?
As the media missed the overall populist appeal of Trump right up until election night, so are they missing the populist power he is wielding and likely will continue wield via social media for the next four years.
While Obama claimed the title of first “Internet president” by virtue of his online fundraising, brilliant datamining, and seeding of the 24-hour news cycle, the bulk of his efforts were essentially repurposing technology to do the traditional things politicians have always done, albeit faster and better. Evolution, not revolution.
Trump has discovered something much, much bigger: he does not need to depend on the media to communicate to the electorate. As the once-upstarts such as HuffPo, Buzzfeed, and the Daily Beast pushed the TV networks into the background, so now is social media Trump-style stepping forward.
Sure, OK, the Internet is a powerful tool for global communication, social media blah blah blah, Kanye something something Instagram, this stuff’s taught now in Communications 101: The Modern Age at community college.
But social media for Trump is not simply a display board to pin policy statements to as Obama has used it. Social media is a tool that first allows Trump to bypass everything and speak to individual citizens/voters, and then force the traditional media to amplify what he says as part of its own thirst for “content.” There really isn’t any news anymore when Trump has it on Twitter as his own scoop. Ignore the tweets so as to starve the beast? The worry is more that the audience will ignore you because they can read the tweets themselves.
Every president who’s left a record has expressed some level of disdain for the media of his day, and a desire to circumvent it. But no president could afford to ignore them, or to truly anger them. Influence them, of course: presidents would leak juicy stuff to one reporter, cut off another, but at the end of the day media and the president needed each other to do their respective jobs. A president would once upon a time have had to be careful chiding a columnist for the New York Times to her face for fear of being slaughtered on the editorial page. President Lyndon Johnson, after hearing CBS anchorman Walter Cronkite had spoken out against the War in Vietnam, famously said, “If I’ve lost Cronkite, I’ve lost the country.”
Access now only has to be courted one way. Trump can afford to insult reporters because he no longer has any real need for them, except perhaps as foils for his anti-establishment rhetoric. He treats them with contempt because in his mind, all they really do is retweet him. Who cares what CNN’s Jeff Zeleny, thinks of you? How many followers on Twitter does he have anyway? Zeleny = 135k. Trump = 16.3 million.
Trump has also mastered, via social media, the art of Internet logic. His tweets often read like the “Comments” section on some political blog. Make a bold statement unsupported by facts. When challenged, demand the challenger provide proof you’re wrong (often meaning to prove the negative) and then mock them if they don’t respond. Dispute sources, not facts — X can’t be true because it was reported by a media outlet that favored Clinton. Attack ad hominem, and goad others into doing the same. The enemy isn’t just CNN, it is Jeff Zeleny himself. Then stand back and disavow what happens, up to and including death threats. And, for the triple score, issue an appeal for calm with a conspiratorial wink.
Social media Trump-style also offers the unprecedented ability to control the agenda. Should a troublesome story appear, a handful of bombastic tweets changes the conversation. If no one seems to be listening after some rude remarks about the musical Hamilton run their course, just yell louder — flag burners should lose their citizenship! All in real, real time; Trump is no stranger to sending out 140 characters of white noise at 3 am.
With its reliance on “friends” and “followers,” social media also creates a personal bond between Trump and individual Americans not really experienced since Franklin Delano Roosevelt’s Depression-era fireside chats. As those radio broadcasts brought Roosevelt into the living room, Trump’s tweets put his policies, opinions and rants into the same feeds as Aunt Sally talking about Christmas plans. It creates intimacy, and by association (who doesn’t like Aunt Sally), may increase trust.
And make no mistake about it; unlike most politicians’ social media, which sounds like robotic ad-speak, Trump’s tweets come from Trump. It’s him talking to you. Look at many of the responses to Trump on social media; people are writing back to him in the first person, using the informal language of the web. This is a personal connection. He is part of your world and part of your day. And unlike TV, you can speak back to him, and maybe get an answer of sorts; Trump has been known to retweet messages from his followers.
While many will advise him to tone it down, or perhaps switch his Twitter to a more “presidential model,” it seems unlikely Trump would set the whole thing aside when the clock strikes midnight on inauguration day. These are very powerful tools. They played a significant role in electing Trump. They will allow him for four years to pick and choose how and when, or if, he wants to engage with the traditional media. With that on one side of the scale, and with Trump being both the president, and, well, being Trump, who is going to make the argument that pulling back is in Trump’s interest?
Copyright © 2015. All rights reserved. The views expressed here are solely those of the author(s) in their private capacity. Follow me on Twitter!
Social Media Uber Alles
Despite the reality that propaganda in wartime is as old as dirt, America collectively is freaking out because a lot of ISIS’ takes place on social media. The elderly and feeble who run our government do not understand The Online gizmos and thus are terrified of them and declare they must be turned off with a big switch somewhere.
The young who serve them and understand little outside their own online bubbly life, all want to get ahead and so are eager to “engage” in online warfare with ISIS as if it was all just a cooler version of Pokemon Go.
So it was without meaning or surprise that the Obama Administration announced that Twitter traffic to pro-ISIS accounts has fallen 45 percent in the past two years.
American Strikes Back in the Twitter Wars
See, two years ago the administration put together an international coalition that’s mostly just America to fight ISIS, with one of the goals being to discourage the popularity of the group online. The “coalition” has been unsuccessful, making “gaffes” that seem, um, amateur. For example, a lot of the content was written solely in English, which sort of didn’t help in that a lot of ISIS people read only Arabic or whatever Chechens speak.
The State Department, who is in charge of all this media-ing, also spent $1.5 million of your taxpayer money earlier this year making a TV drama for Afghans saying ISIS is bad. Silicon Valley executives even met with top government officials to “game out” strategies to counter Islamic State online.
There’s been ever so much “messaging” over the last two years. One example is that in honor of #HumanRightsDay 2015, the State Department’s “Think Again Turn Away” program Twittered and Facebooked out the message of Ayaan Hirsi Ali, a discredited Islamophobe who says things like Islam itself is a death cult. In 2007, she called for the west to destroy Islam using military force.
Also, in a whole-of-government effort, everyone calls ISIS “Daesh,” which supposedly is a meany word in Arabic. I guess the idea is that in a war for minds, sending every ISIS fighter to bed angry at being called a name by the Secretary of State is a thing.
But It’s All Better Now
According to an Administration spokesperson, the coalition now uses “memes” — like a teddy bear that says ISIS “slaughters childhood” — written in Arabic. And Anonymous declared war on ISIS with, most recently, a member shaming ISIS by hacking their accounts and posting sexy photos of women. The same group once hacked an ISIS web site and replaced it with a Viagra ad. Laffs!
The only problem of course is that ISIS seems to have no problem recruiting people to replace those killed by the “coalition.” Could it be… that U.S. actions on the ground stomping on Muslims, and U.S. actions from the air droning women and children, and U.S. actions garrisoning Muslim lands, could possibly play more of a role in ISIS recruitment than 140 characters on Twitter?
Copyright © 2015. All rights reserved. The views expressed here are solely those of the author(s) in their private capacity. Follow me on Twitter!
This one’s a double play: the U.S. government is wasting your tax money on stupid videos while at the same time no doubt angering the very people they are somehow trying to impress.
So the video above was made, using your tax dollars and on official government time, by the Public Diplomacy staff at the American Consulate in Karachi, Pakistan. As you can see, a Pakistani traditional dancer was hired, and alongside him were placed various overweight American State Department officials to act like *ssclowns.
See, they can’t do the dance right, so it’s a funny! It’s on YouTube! It’s groovy social media! And it has all of 380 hits!
The saddest part is that the stated mission of Public Diplomacy staff abroad is to enhance America’s image, make us some friends, that hearts and minds stuff. So it is only in a parallel universe that the staff could imagine the video above could be helping with any of those goals. Indeed, in many parts of the world, fat American’s mocking a local tradition is not seen as funny at all, but actually as a serious insult.
Oh yeah, the Taliban are like a big problem in Pakistan and they are no doubt seriously in favor of the Americans creating their propaganda videos for them.
Maybe not in Pakistan. Maybe the Pakistanis have a wacky sense of humor roughly the same as a 28-year-old ex-sorority member now employed by the State Department who cannot conceive of how a skit that went over so well during senior year Rush Week would fail overseas.
FUN FACT: Foreign governments with offices in the U.S. do not seem to make these kinds of videos. They seem almost exclusively, uniquely, the product of American diplomacy.
Here’s a shout out to all of you who said “If I’ve got nothing to hide I’ve got nothing to fear” after the Snowden revelations. And this little gem deals only with publicly available information about you. Imagine what it’s like when it gets into the good stuff you think is private.
An Orwellian startup called Tenant Assured will to take a deep dive into your social media, including chats, check-ins, how many times you’ve posted words like pregnant, wasted, busted, no money, broke, moving back in with the parents, weed, or loan, and deliver to potential landlords and employers a “personality score.”
While many people already Google folks they might rent to or hire, this new service aggregates a mountain of information and then evaluates it. At the end, someone gets some numbers that describe you (see sample reports, below,) with little idea how those numbers came to be determined.
How many times did you check-in at a bar? Are you a drunk who’ll screw up at work? How often does your relationship status change? Same sex relationships? Evidence of drug use? Political affiliation?
The report will also assess your “financial stress level” as a breakdown of five personality traits: extraversion, neuroticism, openness, agreeableness, and conscientiousness.
The company says it is aware that some of the information it gathers cannot legally be used to decline a loan, lease or job, but nicely covers itself. “All we do is give them the information,” a spokesperson said. “It’s up to landlords to do the right thing.”
The company states its goal as “you won’t hire a dog sitter or book an Airbnb without first viewing a social media dossier,” as compiled by the company.
Welcome to your future. We’ll soon be looking back on the Snowden revelations as quaint.
A sample report:
Your State Department loves loves loves #socialmedia. They will use it now to defeat ISIS, maybe also the Taliban, by making a #TeeVee show for Afghans saying ISIS, and maybe the Taliban, is bad.
It will only cost $1.5 million of your taxpayer dineros, so be sure to pay the IRS on time this year.
And the show will star Taylor Swift.
No, no, just kidding about Taylor Swift, but the other stuff is sadly, pathetically true.
To understand this, you need to understand the State Department. The Department is made up of a few old people in senior positions, and lots of young people (“millennials.”) Think of the old people as your sad, old dad after a divorce, bugging you to explain to him stuff like Tindr and Molly that wasn’t around when he was “dating” but now suddenly seems like something he needs to “get down with.”
So that’s what happens inside State. Old people are told to stop ISIS somehow. They ask the young staffers about this social media gadget they read about in AARP magazine and the young people, none of whom have a rat’s butt worth of overseas knowledge but have lived their whole lives within a media bubble, tells the olds “Let’s do something social media, or make a TV thing we can show on YouTube. We’ll get, like, seriously, a zillion hits. Anti-ISIS will go, literally, viral, you know.”
The State Department old people will not understand any of that, but it will brief well when they talk to their even older bosses, and BOOM! policy is made. And the great thing is that no one else has figured out how to defeat ISIS, so when this latest venture fails, no one will be too upset with State.
But back to the details of this latest innovation.
The day after the attacks in Brussels (timing is everything), the State Department posted a $1.5 million grant proposal to develop “a television drama series that addresses the issue of countering violent extremism among young people in contemporary Afghan society.”
The rest of the proposal:
This grant will fund the development and broadcast of a television drama series in which young people grapple with everyday frustrations and lack of opportunity, while growing and learning through new experiences. The drama will be grounded in reality but will also contain compelling creative content (i.e. storytelling, resonant narratives, strong characters, sophisticated production, etc.). In short, it will strive to be entertaining while challenging viewers to engage in critical thinking by placing characters in situations where they are faced with a choice: support universal values of tolerance and peace or be drawn into the dark world of extremism. The characters will be aspirational and will provide positive role models for young people facing similar dilemmas. The program will be amplified through social media and other means.
The same day the State Department dove into the soap opera business, Hillary Clinton said at Stanford University that beating ISIS “means waging online battles with extremists. To discredit their ideology, expose their lies and counter their appeals to potential recruits in the West and around the world.”
Ok, sure. This is the same State Department that spent $630,000 of your money buying “likes” for its own Facebook pages. Or dropped an unspecified amount making Gangnam video tributes when that was a thing.
The overall problem with these ventures is that the State Department believes at its core that most/all young Muslims are simply sold on jihad as if it was just another clever online meme, or maybe a product. Why, if that is the case, one can simply make a better Tweet, a cooler hashtag or a better commercial and everything will be better. See, it’s the medium, not the message.
In essence, instead of seeing young Muslims reacting to the American destruction around them with deeply held feelings, State thinks they are just as shallow and empty-headed as its own staff. #Fail
Since our providers and tech makers in Silicon Valley are already deep in bed with the NSA to help spy on us, it should be little surprise that the White House now wants them to climb on board another Bill of Rights busting train and help “disrupt” ISIS online by editing the Internet.
This new strategy is based on the government’s firm belief that the real cause of radicalization is because some suburban kid reads a Tweet and then poof! skips Spring Break for jihad. The idea that the roots of radical actions lie deep and involve complex motivations, including being torqued off at bloodthirsty U.S. foreign policy, meh, let’s blame social media and that damn rock ‘n roll you kids like and use it all as a way to clamp down on political speech the government doesn’t like.
And now, mighty tech giants, you can help.
Silicon Valley executives met with top government officials in a private (of course!) meeting this week to game out strategies to counter Islamic State online. The goal is for technology companies to crack down on ISIS’ social media. See, if Google does it based on government instructions instead of the government doing it directly, it does not technically violate the First Amendment.
According to America’s best newspaper, the UK Guardian, executives from Facebook, YouTube, Twitter, Apple, and Microsoft attended along with FBI Director James Comey, NSA Director Mike Rogers, NIA Director James Clapper, Attorney General Loretta Lynch, and White House Chief of Staff Denis McDonough.
The Guardian obtained a copy of the agenda for the meeting, which focuses heavily on the devil’s tool, social media. So here’s how the government thinks ISIS will be defeated online:
a. How can we make it harder for terrorists to leveraging [sic] the internet to recruit, radicalize, and mobilize followers to violence?
b. How can we help others to create, publish, and amplify alternative content that would undercut ISIL?
c. In what ways can we use technology to help disrupt paths to radicalization to violence, identify recruitment patterns, and provide metrics to help measure our efforts to counter radicalization to violence?
d. How can we make it harder for terrorists to use the internet to mobilize, facilitate, and operationalize attacks, and make it easier for law enforcement and the intelligence community to identify terrorist operatives and prevent attacks?
I especially love the bit in Item C about providing “metrics to help measure our efforts to counter radicalization to violence.” Exactly how does one gather metrics to prove a negative, i.e., how many people allegedly don’t join ISIS because of something they read online?
Anyway, as a loyal American myself, and as a public service, I offer the following suggestions:
— Hack each ISIS site so that it includes pop-ups, multiple invitations to sign up for newsletters and take surveys, autoplay videos set to high volume and use banner ads, lots of banner, ads for payday loan places and boner pills. No one will stay long enough to read the ISIS content.
— Include more photos of Kim Kardashian interspersed with the ISIS Twitter feed as a distraction. Offer an hour with Kim (she’s a patriotic gal but maybe not a virgin) for each person who denounces ISIS with an emoticon. 🙂
— Redirect any ISIS phone numbers to a call center in India with an endless loop of “Press or say 145.89 for customer service” prompts.
— Stop killing Muslims and stop throwing gasoline into Middle East fires, close Guantanamo, have a truth commission expose American torture practices, and realign U.S. foreign policy to stop sucking up to the Saudis as its mainstay.
I know a fair number of State Department employees peak at this blog, so I have a favor to ask.
Would someone please tell the “social media gurus” at the State Department young people join Islamic State for a number of very serious and often deeply-held reasons — religion, disillusionment with the west, anger at American policy — and not because they saw an IS tweet? And that you can’t dissuade people from their beliefs simply with a clever hashtag and 140 characters of propaganda pablum?
Yet the idea that the State Department can use social media to “counter program” IS’ message persists, even as its uselessness stares everyone but the State Department in the face.
A Little Background on YouTube
The State Department’s propaganda uses a negative message to try and counter the attraction of Islamic State. Started in 2011, State’s blather was only in foreign languages, moving into English in 2013. In 2014 year the work started showing up on YouTube. The theme then was “Think Again, Turn Away; the messaging was found on YouTube, Facebook, Twitter, Tumblr and even on the sides of buses in New York City as posters. One YouTube video includes subtitles such as “learn useful skills, such as blowing up mosques” and “crucifying Muslims.” Another features oil being poured on the ground framed as “squandering public resources.
The content is seemingly written more to appeal to Washington than potential jihadis, as you can see in this example. A lot of the messaging mocks potential recruits, claiming, for example, they read “Islam for Dummies” before heading to Syria. Those efforts cost between $5 million and $6.8 million a year.
When in Doubt, Hire a Consultant
With the clear failure of that messaging to stop the flow of western recruits to IS (State does like to point to proving the negative, suggesting they cannot measure people who did not join), the State Department is now trying a new version of the old strategy.
EdVenture Partners, a company whose self-described mission is to connect clients with the “valuable and powerful millennial market” to sell junk to dumbasses, was hired to enlist student teams to combat violent extremism with some kind of digital effort — an app, a website or an online initiative. It was to be a contest; State would pick the winners and fund those as U.S. government propaganda, er, counter messaging.
Because, see, up until now, the problem has been that those dang young people just weren’t “getting down” with the messages old people at State were “putting out there.” For real. Ya’all.
“Millennials can speak better to millennials, there’s no question about that,” State Department Principal Deputy Assistant Secretary Kelly Keiderling, who was a judge in the competition, said, sounding like some 1950s educational film narrator.
How to Defeat Islamic State
So here’s how the young will be stopping other youngsters from joining Islamic State.
— Australia’s Curtin University developed an app called 52Jumaa, which to support young Muslims. The app sends daily positive affirmations about Islam to users’ smartphones, allows them to connect with other Muslims and asks them to complete a selfless act of kindness every Friday.
— Students at Texas A&M came up with a website idea called The Funny Militant, which would run jihadi-centric parodies, including a hilarious app for finding a jihadi bride and one called Who’s Your Bagdaddy?
— Missouri State’s product, which won the competition, is a website about the dangers of violent extremism. The site provides English-language curriculum for teaching about the extreme ideological ideas on social media and how to recognize them. It also includes trivia, community boards and videos from people who have been directly affected by terrorism.
Wait — the winner sounds almost exactly like the lame stuff the State Department already spews out, basically saying “IS is bad, so don’t do that,” the war on terror’s reboot of the 1980s anti-drug message “Just Say No.” The winning group also created a hashtag, so you know they are like super-serious: #EndViolentExtremism
Here are all the winners of the competition. Looks can obviously be deceiving, but one does wonder how many Muslims are in a group seeking to speak directly to Muslims in a voice that doesn’t sound like a bunch of know-it-all white kids from the ‘burbs:
Challenges to free speech don’t always involve guns.
Citizens, you have an obligation to remain silent. What you say online, once upon a time an arena of free speech, can and will be used against you.
Here are two creeping examples.
In the UK
Six British soldiers were killed in Afghanistan, what the Prime Minister called a “desperately sad day for our country.” A British teenager, Azhar Ahmed, went on Facebook to angrily object, saying innocent Afghans killed by British soldiers receive almost no attention from the media. He opined the UK’s soldiers in Afghanistan are guilty, their deaths deserved, and are therefore going to hell.
The following day Ahmed was charged with “a racially aggravated public order offense.” He was convicted “of sending a grossly offensive communication,” fined and sentenced to 240 hours of community service. The judge Ahmed’s opinions “beyond the pale of what’s tolerable in our society.”
The Independent newspaper noted that Ahmed “escaped jail partially because he quickly took down his unpleasant posting and tried to apologize to those he offended.” Apparently, says Glenn Greenwald at The Intercept, “heretics may be partially redeemed if they publicly renounce their heresies.”
Criminal cases for online political speech are now commonplace in the UK. Around 20,000 people in Britain have been investigated in the past three years for comments made online. The investigations have by no means been neutral, instead directed at the country’s Muslims for expressing political opinions critical of the state’s actions.
Wow, luckily this can’t ever happen in America… right? Oh wait, it just did.
A man convicted in a fatal car crash and released early from prison on parole has ended up back behind bars after an Ohio judge and the victim’s family took issue with a post he made on Facebook.
Ryan Fye’s post included a photo of him making an obscene gesture and a message saying, “Prison didn’t break me. It MADE me.” Fye claims he was responding to a Facebook threat from someone unrelated to his case who said they “couldn’t wait to bump into” him and that prison ought to have made him tough enough to handle the encounter.
The message upset relatives of the man killed by Fye in the 2013 crash. A judge also found the Facebook posting disrespectful toward the family and concluded it violated parole sanctions imposed on Fye.
While typical terms of probation prohibit threats, intimidation, harassment, and retaliation against the victims, prosecution, judges, family of victims and so on, it is quite unclear that Fye’s Facebook posting is even directed at any such people, or that it is even a threat or act of intimidation. Many people might characterize it as boastful at worst.
Fye’s defense attorney said Fye didn’t violate probation or the law. “Committing a crime is a probation violation, not abiding by the rules is a probation violation. Mr. Fye didn’t do any of those things.” Fye is back in custody while he appeals the judge’s decision to lock him up.
Over a Facebook posting.
The U.S., via the State Department, is spending considerable effort and money producing anti-ISIS videos and other media (actual example, left), the goal of which is to convince American and other would-be jihadis not to join ISIS. The efforts won’t work, almost can’t work. They fail to understand the way ISIS recruits and as such, can’t counter it.
The starting point is oddly Alcoholics Anonymous (AA). AA does not recruit per se; instead, they rely on attraction, not promotion. The difference is subtle but crucial. Long experience suggests people lured in any spur-of-the-moment, impulse decisions that actually require long-term commitment will almost certainly fail. AA won’t create a commitment, but rather relies on you to make a commitment. Ads for the organization never try to seduce or seek out members. Instead, the focus is on what AA is, and what it does for you if you participate. If you want what we have, sobriety, they say, then join us. Otherwise, thanks for listening.
And so ISIS. ISIS propaganda (and FYI, this is not an endorsement of anything ISIS does, just an explanation) pulls no punches. Beheading videos (NSFW), boasts about enslaving women, promises of extremely austere Sharia-led lives, there it is. You want what we have? Come along, because ISIS knows they want people with commitment, people who make a positive choice to join, not a negative one to stay away. The presentation is professional and serious, particularly in its Al Hayat Media Center (there is an unaffiliated Egyptian TV channel with a similar name), aimed specifically at non-Arabic speakers via videos and a weekly magazine.
The strategy seems to be working; recruitment from both inside and outside of the Arab world is strong. Some even claim that ISIS has been so successful they are drawing away foreign recruits from the Taliban. And in the duality of everything the American government says about terrorism, between 12 (we’ve got this, you’re safe) and 300 (panic! run now!) Americans have also left Walmartland for ISIS.
The State Department
And so the U.S. State Department. State Department propaganda (and FYI, this is not an endorsement of anything State does, just an explanation) is designed to counter the attraction of ISIS media with the promotion of a negative message. The theme of State’s efforts is “Think Again, Turn Away” and features anti-ISIS accounts on YouTube, Facebook, Twitter, Tumblr and even on the sides of buses in New York. The YouTube products are graphic and sarcastic; one includes subtitles such as “learn useful skills, such as blowing up mosques” and “crucifying Muslims.” One also features an odd shot of oil being poured on the ground framed as “squandering public resources.”
The quality of much of the interaction is poor, seemingly written more to appeal to Washington bosses than would-be jihadis. Have a look at one example. A lot mocks potential recruits, claiming for example that they read “Islam for Dummies” before heading to Syria.
The anti-ISIS messaging campaign is keeping disaffected youth from joining the extremist group, Under Secretary of State for Public Diplomacy and Public Affairs Richard Stengel told CNN. “We have evidence that there are young people who are not joining because we have somehow interceded. They’re reading the messages, they’re hearing the messages, not just from us but from the hundreds of Islamic clerics who have said that this is a perversion of Islam.” State’s description of its work is that they are “contesting the space,” fighting back on social media against the ISIS message. State’s coordinator for Strategic Counterterrorism Communications, which runs the program, has called it “participating in the marketplace of ideas.”
Richard Stengel and the State Department have not provided any evidence or metrics that they have in fact dissuaded anyone from joining ISIS, nor will they discuss the budget for their work. A request to State for comment has gone unanswered.
We’re Not All That Different, You and I(SIS)
The odd thing is that State’s messaging and ISIS’ messaging are not all that different in content, per se. Both stress that recruits are unlikely to survive. State paints that as a terrible choice, while ISIS categorizes it as martyrdom, a chance to help save Islam and achieve Paradise.
Both show photos of Christian churches ISIS destroyed, with obviously different views of the act. Both talk about Western life, State showing its good side, ISIS claiming it is empty and vapid; one ISIS piece features a recruit saying “We don’t need any democracy, we don’t need any communism or anything like that, all we need is Sharia.”
Both sides agree that Muslims are killing Muslims; State takes the one-size-fits-all approach, with one Muslim being the same as any other. ISIS says some (i.e., Shias and other pretenders to the faith that abandoned Sharia) are not sincere and pious and it is not a violation of the Koranic imperative against internecine violence to kill them (one report says 92 percent of Saudi Sunnis see the ISIS activities as religiously legal.) “It’s a message frequently posted by ISIS on social media: “You have to join. It’s your religious duty,” said one terrorism analyst.
Who is Winning?
To be fair, State’s messaging is hard to quantify, requiring one to prove a negative. On the other hand, while ISIS seems to be chock-a-block with foreign recruits, one can never tell how many were driven to jihad by ISIS propaganda, or how many shyed away.
But looking at the U.S.’ messaging, one is reminded of the anti-drug “Just Say No” campaign, which quickly morphed into fodder for comedians. As with AA, offering people already committed a positive message– you can have what we have– seems to work. To a disgruntled young person already looking askance at a western society he perceives as hollow, what ISIS offers seems more attractive in many ways than the crude, negative message of the State Department. It appears that many ISIS recruits wan to give their lives for jihad.
At the end of the day, State says you’re going to hell, ISIS says you’re headed to heaven. Which strategy seems to offer more?
I suppose I have to get this over with. Sigh. Hillary’s book, Hard Choices, is out this week. As I write it is ranked Number 5 on Amazon.
The main theme of the book echoes the current media meme around Hillary: that her successes and accomplishments as Secretary of State make it almost mandatory that she be elected president in 2016.
For that to snuggle even close to truth, there must be successes and accomplishments that rose to the level of being the president. These must be real and tangible, not inflated intern stuff gussied up to look like “work experience.” The successes and accomplishments should not be readily debatable, hard-to-put-your-finger on kind of things. Last time around we bet big on just the two words hope and change, so this round we probably should do a little more due-diligence. And we need to be able to do that. It will not be a good thing heading into an election cycle unable to talk about Hillary except in ALL CAPS BENGHAZI RETHUGS!!! or ELECT HER ‘CAUSE SHE’S A DEM AND A WOMAN!
So, Can We Talk?
Let’s start with Nicholas Kristof at the New York Times. Nick pulls no punches in a column headlined “Madam Secretary Made a Difference.” He frames his argument:
Clinton achieved a great deal and left a hefty legacy — just not the traditional kind. She didn’t craft a coalition of allies, like James Baker, one of the most admired secretaries of state. She didn’t seal a landmark peace agreement, nor is there a recognizable “Hillary Clinton doctrine.” No, her legacy is different.
The Clinton Legacy Difference
Specifically, Nick offers the following examples (all quotes from his article):
— For starters, Clinton recognized that our future will be more about Asia than Europe, and she pushed hard to rebalance our relations. She didn’t fully deliver on this “pivot” — generally she was more successful at shaping agendas than delivering on them.
— Clinton vastly expanded the diplomatic agenda. Diplomats historically focused on “hard” issues, like trade or blowing up stuff, and so it may seem weird and “soft” to fret about women’s rights or economic development. Yet Clinton understood that impact and leverage in 21st-century diplomacy often come by addressing poverty, the environment, education and family planning.
— Clinton was relentless about using the spotlight that accompanied her to highlight those who needed it more… On trips, she found time to visit shelters for victims of human trafficking or aid groups doing groundbreaking work.
— Clinton greatly escalated public diplomacy with a rush into social media.
— So, sure, critics are right that Hillary Rodham Clinton never achieved the kind of landmark peace agreement that would make the first sentence of her obituary. But give her credit: She expanded the diplomatic agenda and adopted new tools to promote it — a truly important legacy.
First up, Nick used the word “agenda” three times. Not sure what that means really. Also, I am not sure when and where diplomats historically focused on “blowing up stuff.” I also think issues such as “poverty, the environment, education and family planning” were in State’s portfolion pre-Hillary. But matter, we move on.
A read of Kristof’s article (which mirrors Clinton’s own self-written list) begs the question: What really did Clinton accomplish as Secretary of State? Even her supporters’ lists make it seem like her four years as Secretary and nearly endless world travel were little more than a stage to create video footage for use in the 2016 campaign.
Here’s Clinton talking about a pivot to Asia (that never happened); Here’s Clinton talking about all sorts of soft power issues (that little was accomplished on; readers who disagree please send in specifics, with numbers and cites and do not try and get away with the cop-out of “raising awareness,” that’s what Bono does); Here’s Clinton visiting shelters and all sorts of victims (whose plight seemed to drop off the radar after the brief photo-op; hey, how’s Haiti doing these days?); Here’s Clinton making her whole Department do social media (without any measures or metrics accompanying the push to see if it helps in any way other than generating hashtag mini-memes and please, let’s not go on about how Twitter changed the world ) and so forth. Clinton’s State Department did spend $630,000 of taxpayer money to buy “likes” on Facebook, so I guess that is one metric.
The many lists of Clinton’s accomplishments that trailed her departure from State are not very different; here are some examples.
Missing are things that in the past have stood out as legacies for others, history book stuff like the Marshall Plan, or ending a war we didn’t start in the first place, or saving something or advancing peace even a little in the Middle East or opening relations with China to forever change the balance of power in the Cold War. And for the purposes of this discussion we will not get into Clinton’s mistakes and no-shows on important foreign policy issues.
Hillary’s tenure as Secretary of State does not show she is a leader. She showed no substance. She focused on imagery. She remained silent on many issues of import (the aftermath in Libya and Iraq stand out.) Her time at State was more of a reality show many Americans seemed to enjoy, projecting their own ideas about women’s empowerment and modern social media onto her willing shell. We deserve all that we get– and are going to get– enroute to 2016.
Let’s enjoy a quick look at what the U.S. Embassy in Kabul is Tweeting. This is called “social media diplomacy” and is designed to “reach out” to “local” people in the host country and make them love America more. State is kinda shy about saying it, but given the world-wide nature of these things, there is also a sweet little domestic propaganda side to it all. And get this– you pay for all this with your Bitcoins! Have a read:
To begin, like the U.S. Embassy said, Happy Easter to those who celebrate it. Thing is, Afghanistan is remarkably not Christian, and the purpose of social diplomacy is to “reach out,” so opening with the Christian thing might be… awkward? Many Muslims in the target area already characterize the U.S. as a Crusader at war with Islam, so there, there’s that going for us.
Next up the Embassy reTweeted something in Spanish about the U.S. Ambassador visiting one of the Crusader bases in Herat. Apparently the base contains some Spanish troopers, so that’s the linguistic connection sure, but like Christians, there are relatively few Spanish speakers among the local Afghan population.
And on to the domestic side of today’s social diplomacy Tweets, two cheery notes.
The first heralds Afghan efforts to build an new “Silk Road.” The many Afghans still fighting for, with or against the Taliban and/or the U.S., never mind those whose relatives have been blown up by car bombs or drones, may not fully share the vision of progress, but one guesses the whole Silk Road thing is meant more for gullible Americans than gullible Afghans.
The second Tweet doubles down on the good news, this time sharing the breaking story that “U.S. Foreign Policy in South Asia [is] A Vision for Prosperity and Security.” So that’s sorted. The only skeptics on that front might include the relatively few Americans who read the news, and pretty much everyone in Afghanistan.
BONUS: Wait a tick– if the purpose of social media diplomacy is to engage with the local people, why are the Tweets all in English (and Spanish?) Maybe it is like a language tutorial, some kind of “linguistic diplomacy.” There’s also the “issue” that Internet use in Afghanistan varies from 12 percent in Kabul itself, to zero percent lots of other places. The average is about two-three percent. Subtract out of those already low percentages those who do not read English (or Spanish) and those who do not use Twitter and you’ve got a pretty small pool of targets. Anyway, those happy few Afghan web browsers are no doubt the most important people in the country and all that. Besides, you know, social media, Cuban Twitter, youth demographic, whatever.
We are a sad and lonely people, aren’t we?
You’ll be forgiven if you did not know that your Department of State in Pakistan hosted Social Media Summit 2014. A bunch of bloggers gathered under the wings of the U.S. embassy to discuss “Social Media for Social Change.” Panel sessions focused on perennial, go-to U.S. feel good topics such as youth activism, peace promotion, women’s empowerment, and entrepreneurship. Fun fact: those same topics form the “broad themes” of U.S. reconstruction efforts now in Afghanistan, and were our major goals in Iraq.
You could have followed this dynamic event on Twitter via #SMS14. There you can see a sub-theme of the event, awkward selfies by white people, which count as diplomacy nowadays. That’s your American ambassador pictured there, “getting down” with “hip” youngsters prior to their initiation ceremony as Taliban recruits.
The Summit’s Twitter output also includes the Tweet above, sent by the U.S. embassy in Kabul. If anyone can explain in the comments section exactly what the hell that Tweet means, I’ll feel much better about this whole thing.
There is, clearly to at least two or three people in Washington, no greater threat to American safety and security than Cuba. America has had a Cold War hard-on over Cuba for decades, and so spending millions of taxpayer dollars on it, even if it means a lot of that money actually and knowingly gets paid to the Cuban government itself, is OK. Freedom isn’t free.
One of the most recent such events was a failed U.S. government attempt to create a Cuba-only Twitter-like text system, and then to use subscribers’ mobile phones to seed anti-Castro propaganda. The bizarre thinking underlying all this was that such social media would foment “flash mobs” in Cuba that would somehow lead to a people power revolution to overthrow the Cuban government.
Cuba Libre, Cuba Tweet
In 2010, the U.S. Agency for International Development (USAID), best known for overseeing billions of dollars in reconstruction money in the successful campaigns in Iraq and Afghanistan, decided to create a bare-bones “Cuban Twitter,” using cellphone text messaging to evade Cuba’s Internet restrictions. It was called ZunZuneo, apparently slang for a Cuban hummingbird’s tweet. Like Twitter, get it?
To hide the U.S. government’s involvement in all this, fake companies were established in the Cayman Islands, while DNS spoofing and other naughty tricks were employed to disguise the origin of messages, all with the goal of making sure neither the Cuban government nor the Cuban people knew this was a U.S. propaganda ploy. The plan was, according to documents obtained by the Associated Press, for the U.S. to build a subscriber base through “non-controversial content” such as soccer scores and hurricane updates. When the network reached a critical mass of subscribers, perhaps hundreds of thousands, the U.S. would introduce political content aimed at inspiring Cubans to organize “smart mobs” that would assemble at a moment’s notice a Cuban Spring. One USAID document said the formal goal was to “renegotiate the balance of power between the state and society.” This was all at a time when the U.S. fantasized that the Arab Spring would yield the same outbreak of democracy that the Ukrainian Orange Revolution is now famous for.
Hilarious aside: USAID in its internal project documents called hard-core Castro supporters “Talibanes.”
No Hay Problemas
To begin, the propaganda network coincidentally activated shortly after Alan Gross, a USAID subcontractor who was sent to Cuba to surreptiously help “provide citizens access to the Internet,” was arrested. No one claims there is any connection.
As the Cuban government became aware of the program, its users (who had no idea they were unwitting stooges in a USG black op) came under intense suspicion. This may cause Cubans to be wary of participating in future U.S. programs, and/or to be very suspicious of any legitimate third-party programs for fear of ending up in jail.
Because sending the texts needed to participate in the program was quite expensive in Cuba, and because the U.S. sent out thousands of messages itself, significant amounts of U.S. money were paid directly to the Cuban government-owned telephone company. The good news for taxpayers was that the Spain-based front company for this mess negotiated with the Cuban government for a bulk-rate for the texts. Can I get a Viva! from the crowd?
When the service started to become popular and exceed the technical capabilities of what the U.S. set up, the U.S. limited Cubans to only one text a day per person, unlikely to be conducive to creating flash mobs and revolution.
Various problems capped Cuban participation in the program to only about one percent of the total population. At one point USAID claimed this was good, and kept the project “under the radar.”
By mid-2012 Cuban users began to complain that the service worked only sporadically. Then not at all, and ZunZuneo simply vanished. The old web domain is now up for sale by a URL broker. Surprisingly, no takers to date. The ZunZuneo Facebook page is still online, last updated in May 2012. Be sure to hop online and “Like” them.
To hide the program from Congressional scrutiny, the money spent on Cuba was taken out of funds publicly earmarked for Pakistan.
As part of all the texting, a contractor for the project built a vast database about the Cuban subscribers, including gender, age, “receptiveness” and “political tendencies.” This will never be leaked, hacked, stolen or ever come into the hands of the Cuban government so that they can stomp out any legitimate dissent.
A lawyer specializing in European data protection law, told the Associated Press it appeared that the U.S. program violated Spanish privacy laws because the ZunZuneo team illegally gathered personal data and sent unsolicited emails using a Spanish front company. Especially in the wake of the revelations of NSA spying throughout Europe, this is unlikely to have affect on broader relations.
Since USAID, ostensibly a humanitarian aid organization, apparently created several international clandestine front companies, spoofed Cuban telcom networks and funneled money through Cayman Island banks, there is no chance that the CIA had anything to do with any of this.
USAID at one point turned to Jack Dorsey, a co-founder of Twitter, to seek funding for the project. Documents show Dorsey met with Suzanne Hall, a State Department officer who worked on “new media projects.” Ms. Hall, who appears to be about 26, is captured on video here, explaining how cool social media thingies are. Please note the statue of Hillary Clinton on the bookshelf on the right side of the screen.
Nothing in the documents available lists exactly how much this all cost American taxpayers.
Note: As we go to press, the Cuban government is still in power and doing just fine, thank you. Please note that U.S. government efforts to promote freedom in Cuba in no way conflict with U.S. government plans to maintain its off-shore penal colony at Guantanamo Bay, Cuba, indefinitely.
Continuing what has become a U.S. State Department tradition of making horrid, childish videos with taxpayer money (“social media”), here’s one of the worst best from the U.S. Embassy in Uganda. In only 60 seconds, the Santa crew manages to slaughter multiple local languages (check the guy at around 18 seconds in) and, at the end, make merry of the fact that U.S. diplomats abroad cannot speak their host country’s tongue.
It’s a Christmas miracle!
Along with the odd threat or hate mail (a few people hilariously misunderstand the book’s title We Meant Well as being serious and chastise me for supporting the Iraq War), some interesting things pop up. Here’s one, a report from the front lines of freedom in Iraq:
I work in Iraq and I’ve seen first hand the waste and abuse you chronicled so well during the “reconstruction”. I think you once called the US Mission in Iraq a ‘self-licking ice cream cone’ — a self-contained, self-aggrandizing system of little actual use to Iraqis. An apt analogy.
Here’s something you’d appreciate:
A couple of days ago, just minutes after a briefing on the latest death toll from sectarian violence (50 killings in one night;
520close to 1000 total this month) in Iraq, I attended a meeting with people who were enthusiastically discussing the massive uptick in “likes” on our mission’s Facebook page.
As journalism, I checked Facebook to find that the U.S. Embassy in Baghdad has some 137,000 “likes.” Their banner graphic celebrates breaking 100,000. As a comparison, retired porn star Jenna Jameson’s Facebook page as 566,703 likes. Maybe the Embassy needs to show more skin?
So, as the U.S. Embassy in Baghdad remains the world’s largest and most expensive diplomatic mission, we salute the brave boys and girls out there who are still more focused on their Facebook likes than Rome burning down around them. To Victory!
So it was recently new year in Thailand, Songkran, celebrated by throwing water, face painting and dancing, all for the good. The Thais know how to throw a party.
In the middle of all this, the U.S. Embassy in Bangkok spends sequester-free dollars to make this video,
featuring starring idolizing the U.S. Ambassador to Thailand, Kristie Kenney.
I’ve looked all over, and cannot find any other country’s ambassador to Thailand dancing and grinning like she is on the third day of a serious meth bender, on video (the other ambassadors may take meth and dance, but they have the class to not do it on camera). The Thai comments on YouTube are all nice, but then again the Thais are a wonderfully polite people.
I have also looked everywhere for video of the Thai Ambassador to the United States doing something “American” on video for Fourth of July, or any other American holiday, maybe smoking meth at a NASCAR tailgate.
We are then left with the question of whether the American Embassy alone understands the power and value of social media, producing these videos and catapulting public opinion of the U.S.A to crazy heights while other nations just stand aside gaping at our brilliance. Or are we just a bunch of idiots?
Note: All joking aside, it looks like the Ambassador performed the whole video backwards, which is pretty freaking cool. It also accounts for the spaced out looks on everyone’s faces, so maybe it wasn’t the meth. I could criticize her for what must have been a forever process of rehearsal when she should have been reading Wikileaks or something, but in the end fair points for that.
The sequester and overall budget mess in Washington is expected to impact all Americans. Money will get tighter, and government services will slow or stop– we’ve been told to expect longer lines at airport security, fewer park rangers, less money for schools and more.
But wait… There’s more!
Luckily, your State Department does not seem to be affected. Here are a few ways that your tax money is still being spent as Rome burns:
UPDATE: Passport Day in the USA 2013: Due to the budget sequestration, Department of State Passport Agencies will not be participating and will be CLOSED. But…
Secretary of State John Kerry announced the U.S. will provide $250 million in assistance to Egypt after Egypt’s president promised to move ahead with negotiations with the International Monetary Fund over economic reforms. Whew, close call on that one but no matter what happens here in Der Homeland, for only a $250 million bribe Egypt will “move ahead” on negotiation. And American struggling small business owners, $60 million of the cash to Egypt is for the creation of a fund to support small businesses– over there.
Movie buffs all know that the “Afghan” film Buzkashi Boys almost won an Oscar this year, losing in the Short Film (Live Action) category to Curfew. But did you know that it was your State Department that funded the film, some $220,000? That small amount, was “funded almost entirely out of a $150 million State Department campaign to combat extremism, support Afghan media and burnish the U.S. image in Afghanistan.”
It may be that fund that your State Department will draw from to support the “Afghanistan Is Getting Better, Website and Story Corps” grant of $250,000 of sequester-proof tax dollars to someone who can “create and design a stand-alone website or dedicated channel on YouTube.com that allows individuals from within Afghanistan and across the globe to upload short personally recorded videos describing why and how the individual is contributing to the betterment of Afghanistan and/or the ways in which the Afghanistan of today has provided opportunities that didn’t exist before, and offering messages of hope for the country’s future.”
Though the sequester will impact American education funding, it will not stop our important educational relationships with Pakistan. We reported earlier on a $1 million of tax money State Department grant to any four-year college or university in the U. S. willing to establish a cooperative agreement with the University of Karachi in Public Policy and Public Administration. Good news! In addition to that grant, State is also offering another $1 million bucks to anyone interested in setting up a cooperative agreement to establish a University Partnership with Karachi’s Kinnaird College for Women in English Literature.
Keep in mind that the items above are just a sample, drawn from a few random trolls around the web. Sleep tight, America, knowing that more of your money is being spent while you are napping.
BONUS: Play a fun drinking game; re-order the list above by either “importance to America” or “biggest waste of money.” Then, drink.
Woooooooooooooo! It’s soon Spring Break ya’all, so get ready to party. And what better way to get it on than to travel overseas on a university exchange program. Need ‘da dinero for party essentials? How about one million sequester-free free dollars courtesy of your Department of State?
While you might have to leave the bikini at home in exchange for a head scarf, your Department of State is celebrating the upcoming Federal government sequester-driven furloughs by offering one million dollars of American tax money to any four-year college or university in the U. S. willing to establish a cooperative agreement with the University of Karachi in Public Policy and Public Administration.
All you need do is setup some “collaborative research, curriculum development, and faculty and student exchanges. Faculty exchange programs of one semester and graduate student exchange programs of one month are preferred by the University of Karachi.”
The tender does not say, but it is likely that collaborative research on nuclear topics is discouraged. It is good to know that the University of Karachi does already have some academic affiliations, including with the Pakistani Army School of Ordinance, Malir Cantt., Karachi in the subject area of “Explosive Chemistry.” (page 4, item 7). One wonders if the State Department read any of the fine print on the University’s own web site?
Now the State Department does not feel the need to lay out in detail exactly why a million dollars of your tax money should be spent setting up a collaborative arrangement between some U.S. school and a Pakistani school, but we can assume the goals are vague and unfocused, you know, blah blah brotherhood of man and world peace.
But before you regurgitate breakfast over the one million bucks above, take a look at another tender from your State Department. This one is titled “Afghanistan Is Getting Better, Website and Story Corps” and offers $250,000 of sequester-proof tax dollars to someone who can “create and design a stand-alone website or dedicated channel on YouTube.com that allows individuals from within Afghanistan and across the globe to upload short personally recorded videos describing why and how the individual is contributing to the betterment of Afghanistan and/or the ways in which the Afghanistan of today has provided opportunities that didn’t exist before, and offering messages of hope for the country’s future.”
Now in some forms of reality that might be called simple propaganda; however, in the new world of your State Department, it is known as “social media” and “public diplomacy.” Orwell would be proud.
As many know, this blog is produced by illegal sweat shop laborers, many from China imported just for this purpose. Only given food in relation to their improving English, many of the workers have made important contributions to our national conversation, leaving me free to pursue both my new book project as well as fulfill my life long dream of interning with the Blue Man Group.
So, it is only right to celebrate Chinese New Year here by contrasting two social media videos, one made by the American Consulate in Hong Kong and the other by the British Consulate in Hong Kong.
Here’s the American version. Note the pleasant infantilization of the local staff, and of course the omnipresent security emblems both drolly mocked and celebrated. Chinese workers featured by title include chauffeurs, kitchen help and of course “residence staff,” all of which you the taxpayer pay for of course. If you can’t stomach the whole thing, please do jump to about 2:56 to listen to the head of the mission, the Consul General, painfully edge his way through a simple New year’s Greeting. And don’t miss the viewer comments, where ben14896 writes “At least it is not tedious.”
Now, let’s have a look at the British New Year’s video:
Oh snap! There’s the British Consul General rapping out an entire video in fluent Cantonese. It remains wholly unclear to me why the U.S. continues to waste tax payer’s money on these sad little social media videos. It is clearer, however, which mission presents itself as a serious player in Hong Kong, reaching local people in their own language to create a positive impression.
The Brits also have an English version on YouTube. See more of the U.S. State Department’s whacky social media video here,or this dreck. Why do these folks feel such a need to imitate the thousands of videos by high school kids and bored soldiers lip-syncing “Call Me Maybe?”
Foreign Policy features an article, Lost in Cyberspace, commenting on the silly, stupid, restrictive, likely even unconstitutional new rules under review at the State Department to regulate the social media and online activities of its own employees. The majority of these changes are sort of my fault, given my year-long run of writing, blogging and Tweeting about the lump of coal that our State Department has become. One part of the new rules has even been christened informally as the “Van Buren clause.”
Nick Kristoff of the New York Times joined the battle, stating on Twitter that “@NickKristof If the State Dept is really thinking about two-day vetting of tweets, that’s the dumbest idea ever.”
That prompted State Department social media “guru” Alec Ross to respond “@AlecJRoss My team involved in drafting/approving. Not even close to what has been blogged.”
Ross further stated “Updating our social-media guidelines will help make the State Dept MORE open and social media-centric, not less open. It will also make us faster.”
Is Alec Ross’ claim is true or false? I have seen a draft copy of the new rules for diplomats’ social media regulation. Here’s a diagram from that draft. Please take a look and decide for yourself whether State’s new rules will make the organization more open, faster and social media-centric:
Diplopundit has a copy of the (leaked) revised rules for the use of social media by State Department employees. The rules have not been formalized, so let’s hope some smidgen of change is still possible, but my own sources confirm that what you can read about here are authentic. These rules are horrible and childish, a pathetic over-reactive lashing-out over how poorly State handled the media swirl around my book We Meant Well.
For example, there are some wonderful catch-all “standards” that would not pass legal review at a junior high student council but which will control America’s diplomats. Here’s one:
Employees at all levels are expected to exhibit at all times the highest standards of character, integrity, and conduct, and to maintain a high level of efficiency and productivity.
Leaving aside the yucks so obvious even I won’t crack jokes about them concerning efficiency and productivity, what definitions and details will define and explain what the hell the “highest standards” of character, integrity, and conduct are? For example, is lying about what happened in Benghazi a highest standard? What about making a sex tape on the roof of the Baghdad embassy? Shooting an unarmed man in a McDonald’s? Wasting billions on faux reconstruction projects in Iraq, Haiti and Afghanistan? I guess all that is OK just as long as you don’t Tweet about it.
The new standards also seek to codify that what can’t be disclosed is “protected information.” In addition to the legally-based actual USG-wide standard classifications of Top Secret, Secret and Confidential, the State Department created its own unique category called Sensitive But Unclassified (SBU). State then declared that everything it does on its Unclassified network is actually SBU, meaning under the new rules “disclosing” an email from Diplomat A to Diplomat B asking when lunch is will be a violation. FYI, State is also seeking desperately to invoke the SBU rule against Bradley Manning to make his alleged Wikileaks leaks seem more horrible. State also cited my own release of SBU information (in my case, a Diplomatic Security memo written to me about me) as justification for suspending my security clearance. Of course such nonsense makes no sense in that outside of the State Department possession of such documents is not a crime, and of course as unclassified documents they should be all available under the Freedom of Information Act.
The State Department will have the most restrictive social media rules of any Federal agency under these new standards, proposing, among other amazing things, that all Department employee Facebook posts and Tweets of “matters of official concern” (whatever your boss chooses to define that as) undergo a two-day review process. Such rules will either require hundreds of full-time reviewers, or, most likely, be ignored in most instances and hauled out selectively when needed to punish an individual. Such selective application begs for a lawsuit.
These changes show clearly that the State Department fears what its own employees will say about it, what truths they will reveal. Like the corrupt Communist bureaucracies of the old Eastern Europe, more and more resources will be devoted to monitoring one’s own workers, with snitches no doubt favored and promoted for “outing” social media deviants. Perhaps next Foreign Service children, no doubt more computer-savvy than their diplo-parents, will be schooled in spying on what Mommy and Daddy do online. One can only see this as positive, the bureaucracy at State consuming itself, with no one in the organization willing to trust anyone else. Whatever shreds of free speech credibility abroad are left will clearly dissipate. One can hear laughter in Beijing. 21st Century Diplomacy indeed.
Really, these people are pathetic. Very sad, very paranoid, for a once-distinguished organization that purports speak for free speech around the globe. We’ll keep all this at hand for 2016 as a further example of how Hillary Clinton really rolls. And when are we going to stop saying “1984-like” and start saying “State Department-like”?
The Washington Post is also covering this story. It quotes State Department deputy spokesman Mark Toner as saying with a straight face the changes are merely updates “to recognize the dynamic and decentralized nature of the 21st century information environment.”
So there you were this morning, wondering what the State Department was doing with your tax money. They were making a “Gangnam Style” parody video!
Have a look at this clip from a continuing series of “social media” produced by the American Embassy in Seoul:
Now, in the words of Psy, let’s “break it down”:
— State’s weird attempt at humanizing America abroad comes off instead as a lame attempt at creating a cult of personality around its ambassador. Truly, do Korean people care about his clothing (as featured in the video, hung in a messy closet)? Was the last “question” praising the embassy’s wonderful social media really a question that needed featuring here? And honestly, did US government employees on US government time really need to be forced to dance Gangnam style while the ambassador stood by watching like some playground pedophile?
— What is the point? I get “social media” as a concept but I am unsure what the national policy goal here is, and there damn well better be one since taxpayer money is paying for this garbage. Are Koreans supposed to see the cartoon caricature of the Ambassador and “like” America? Are they supposed to see the Gangnam dancers and feel America is “with it”? Are we “groovy” yet?
— Is this simply a silly shot at linking Psy’s 15 minutes of fame to the U.S.’ hope for another 15 minutes of fame?
— Is the U.S. the only hip and cool country representing in South Korea? Because I checked the web sites of countries like the UK, Japan and China for Korea, and none of them feature silly poo stuff like this. I also checked the South Korean government’s web site in the U.S., and there are no YouTube videos of the South Korean ambassador lip syncing to Beyonce. Is America just that far ahead of the public diplomacy curve?
— Why is State trapped in this loop of idolatry? The ambassador is the lead guy in these videos because he is the ambassador, and thus his entire staff is devoted to sucking up to him. If real communication was the goal, perhaps they could have found almost anyone else in the embassy with a teeny dollop more of charisma? Maybe someone who didn’t look deeply embarrassed alternating with deeply bored throughout the entire project?
Anyway, hopefully State will show videos like this to Congress at the next budget hearings to help justify their requests for more money. I am sure Congress will be impressed.
One assumes that the purpose of US State Department social media is to win friends and influence enemies, build support for America, something like that.
So WTF is this all about? The photo below was part of the US Embassy in Baghdad’s Twitter feed, and shows some unnamed white guy standing next to who? Is she famous, maybe Iraq’s version of the Gangnam guy? I don’t know much about the Middle East and all, but is it impressive to show a woman all made-up? Who are these people? And who on earth was so thrilled about this photo that he “favorited” it? It’s Instagram paid for with taxes. Oh, I feel old and out of touch.
(Note: Almost all embassies and consulates host taxpayer-paid election night parties, around the world. Sometimes local businesses are strong-armed into “donating” food and drink. State loves these events as a chance to get all high and mighty about the wonders of democracy, even, without irony, in the many places around the world where we actively oppose local democratic movements as inconvenient to our geopolitical goals.
Also, in the UK, the US Embassy in London hired an Elvis imitator for some reason.
It is a tough job being a diplomat, but luckily there is alcohol.)
Next up on the US Embassy Twitter feed parade o’ photos is this one, subtitled in English “How would you feel if your wife’s salary was higher than yours?” I am truly at a loss about what the purpose of this one is. Is it supposed to make men feel better about women working? Support bird rights in the new Iraq? Arabic speakers, is there a secret meaning hidden in the text? The woman looks a little like the Lois character from Family Guy, so maybe it is what the young people call “meta.” A commenter named “WRC” wrote “very impressive photo” underneath, but drilling down it turns out he is the CEO of a firm doing contract work for the U.S. embassy in Iraq. That may be the intended target audience of the embassy’s social media, so it would be cool then.
Too soon? No?
OK then, it looks like our current climate change policy (ignore it and maybe it’ll go away) is not working. The backup plan, find some way to attack it with drones, has not proven robust. Blaming it on “terrorists” has also achieved limited success. It looks like periodic massive disasters are just going to be a “thing” now until the complete destruction of civilization, so we better get some rules into place.
To assist, here is the playbook:
— Giant freakish things will just happen. Stop referring to them now as “storm of a lifetime” or a “once a century” event. Stop saying stupid stuff like “no one could have anticipated _____.” Anticipate it. No biblical references. No one may hereto try to graft “apocalypse” or “armageddon” onto any climate terms, such as “snow-mageddon.”
— Just freaking buy on a regular basis milk, water, batteries, candles and bread. You look stupid rushing into the convenience store in your pajamas panic buying everytime it rains.
— Nature is still working the evolution-thing even if you chose not to “believe” it. If you live in a flood zone and refuse to buy insurance, or if you’re told to evacuate and “choose” not to do so until the water is up to your lips, well, that’s nature’s way of trimming back the gene pool. Accept your role in the miracle of life.
— Make up your mind ahead of time about “big government” so you don’t sound stupid in a disaster. If you think government is the problem, and that people should be self-sufficient and not accept handouts and all that, tie a ribbon to your front door so that the first responders can skip your house.
— For the media, let’s save some time. Start the drive to complete panic a good 48 hours out, being sure to intersperse actual important information with complete nonsense crazy talk. Make sure, no matter what the actual disaster is, that all of your reporters are standing in the rain when reporting, preferably in some sort of media-logo emblazoned coordinated gear. The reporters should insert themselves into the most stupid and dangerous places possible. Do at least one quirky story a day, such as someone who figured out a way to use Twitter to stay warm. Go to a “neighborhood” and run a feature about the bodega/bar/family restaurant “giving back” to the community; make it as “ethnic” as possible if east coast disaster, as uneducated-country-philosopher if midwest. Have a person of one race say it is “not about race anymore, today we are all _______ ” as appropriate (Black in urban barber shop, White in redneck tavern).
— Victims, when interviewed, please stick to the script: you lost a lot, not sure how you’ll rebuild, but somehow you will. Cry but in a spunky way. Be ready with a pet rescue story; don’t make the reporters have to ask twice please, they’ll be busy. Try and retrieve a burned/soggy sentimental item from your rubble ahead of time to show the camera crew (if you are unable to find anything, most crews do carry a supply of generic baby dolls and black and white photos for this purpose.)
— Telethons, concerts, fund raisers are another inevitable part of all this. Bruce Springsteen has set up a special email account simply for such bookings– be sure to specify if you are seeking the mournful Bruce (Atlantic City, My City of Ruins) or the we’re gonna get through this together Bruce (The Rising, Wrecking Ball). Bruce has graciously offered to forward your emails to Willie Nelson for disasters west of the Mississippi, and to Bon Jovi for those east of the Mississippi. John Mellencamp needs the money and would also appreciate a call if that’s cool.
— Politicians, get out there early to have your photo taken hugging a victim. Try for someone of a race or socioeconomic level you do not normally hug. Get some professional assistance choosing the right level of casual clothing; don’t overdress but don’t look too sloppy. First Ladies, head for the soup kitchens and go easy on the makeup and jewelry. Remember to wash your hands and use Purell outside of camera range. Accuse your rival/arch enemy/nemesis of politicizing the tragedy during your photo-op. Thank profusely the first responders pulled away from actually responding to provide security for your visit. Before climbing back into your helicopter or limo, remind everyone we’re all in this together. Try and avoid the question of why old bags filled with sand are our only technological defense against this kind of stuff.
— Celebrities, follow the hints for politicians, above. Have your personal assistant purchase some “real people clothing” for you, they’ll know what to get (Gaga excepted). Be sure to say “I’m just here to do whatever I can to help” to call attention to your celebrity-ness while downplaying it, a kind of zen thing. Don’t get caught by questioners who ask if you’ll donate any of your zillions of dollars as part of doing whatever you can. Many common people expect you to know how to serve food or ladle out soup when doing whatever you can at a shelter, so study up on how those things are done. Easy for you Method actors but pop stars take note. Do not be caught on camera asking for sushi or saying things like “Do people really eat this stuff?” Also, note that most day spas will be closed in the aftermath of a disaster, so plan on exiting the area quickly once the media moves on.
— Everyone: stress your personal connection to the suffering, however slight. If you grew up in a wealthy New Jersey suburb, you’re “from the Shore.” If you have ever changed planes in O’Hara, you’re a Midwesterner at heart. If you can imagine a great- great- relative who had a garden, you’re really just a farm boy made good. Find someone, such as a former roommate’s neighbor, actually affected by the disaster to refer to so you can act all self-righteous when people try to make jokes about what has happened.
— Victims, following 24-48 hours of intense attention to your plight, please shut up. Don’t expect any real, long-term assistance. Do not expect any significant changes to your rusty infrastructure. Grab what you can in those first couple of days because that is pretty much what you’re going to get. If you’re lucky enough to score a celebrity visit to your shelter, demand cash or good drugs up front or, if it is Angelina Jolie, take one of her kids hostage for the money.
— Columnists, bloggers, pundits, you might as well predraft your pieces. Have one of each ready please: end of the world I-told-you-so, the disaster is an excuse for the military to take over, it is crazy that crazy people blame the disaster on Obama/the gays/the Chinese/Koch brothers/Shrek, government is good/bad, this is proof of climate change/proof that climate change is fake.
That should get things organized for now. We’ll update the new rules as the situation develops.
The latest self-congratulatory social media pablum from the State Department (in the guise of a “new” Brookings Institute report whose data has been peddled before) offers one non-insight, and one quite revealing.
The non-insight is over the course of forty dense pages of praise (“At the vanguard of this adaptation is the U.S. State Department,” Hillary Clinton is referred to as “the Godmother of 21st Century Statecraft”) is that despite over 150 people employed at State in 25 separate ediplomacy nodes covering eight different work areas, and at U.S. missions abroad another 900 staff use ediplomacy tools to some extent, there’s not a word said about effectiveness, value, return on investment, whatever you might wish to call actually assessing the point of spending time and money on something.
What is revealing are the numbers. The report gushes over the numbers of people who friend, follow and like the State Department’s social media outlets. The clear implication is that a tool that reaches this many people can’t but help be effective at, well, something.
Fair enough, but the problem is that a hugely significant number of the people the State Department is talking to are in the United States, a clear miss for what is supposed to be America’s foreign affairs organ.
For Facebook, out of some 12 million fans, almost 8 million are in the U.S., about two thirds of them.
For Twitter, out of 1.7 million followers, 867,000 are in the U.S., about half of them.
For YouTube, out of 26,700 subscribers, over 15,000 are in the U.S., well more than half.
We’ll skip the tired old discussion about the Smith-Mundt Act of 1948, whcih, among other things, was supposed to prevent the U.S. from disseminating propaganda inside the U.S.; propaganda was for foreigners. Whatever you think of that, technology, primarily the web, has of course made boundaries disappear and anything from a major news event to those goddamn cute cat videos is available on the global smorgasbord.
We’ll also skip the paranoid rant about how the State Department is trying to influence Americans as a tool of the White House or the gay movement or the Trilateral Commission or Spongebob. The content of the State Department social media is so lame and substance free that its only possible influence is as a sleep aid.
What we’ll conclude instead is that social media as practiced by the State Department is fairly pointless. With its Hillary’s eDiplomacy wonks and their primary role in conducting America’s foreign affairs (Bill handles the domestic affairs, couldn’t stop myself, sorry, and you were thinking it too), you’d think whatever the point of all the social media, it would have more to do with talking to foreigners than talking to Americans.
Since no one at State is willing to assess social media in any way except by numbers, perhaps they need to take a closer look at their headcounts and decide if all the time, money and effort is worth it, given that more than half just dribbles back onto us here at home.
Taxpayers, a robust group huzzah please! The US Embassy in Baghdad has taken a bold, innovative step towards resolving all problems in Iraq, large and small: The Embassy is now paying someone with your tax dollars to Tweet!
Sorry neigh sayers, it is true. We all know that social media is the key to public diplomacy at the State Department and now the machine is alive in Iraq.
Because of the obvious crazy high start up costs and the complexity of using Twitter, the one mission that just couldn’t seem to get Tweeting was the World’s Largest Embassy (c), Baghdad, still without a first Tweet until just August 27. They have been prioritized for a robust MySpace and used up all the electrons in Iraq there, though Baghdad does have a nice Facebook page for study in the US (a lot of Iraqis would like to get on that train; almost all of the postings are asking for visas, scholarships or for someone to answer their emailed requests for visas and scholarships) and a YouTube channel. This blog even did its patriotic duty by suggesting some Tweets for the diplowarriors to begin with, but never mind, here is the real thing:
Of the 3,000 some employees the State Department has in Iraq, one (maybe more; no one at State can write anything without two other people to supervise and clear it) is now staffing the Tweets. And look at the things you’ll see there:
First Tweet (8/27): Generic repeat of State worldwide Tweet on absentee voting
8/29 Generic repeats of State worldwide Tweets on para-Olympics (NOTE: Relevant, given how many people lost limbs in the US invasion! FTW)
9/5 (Took a few days off) First Tweet in Arabic, which many speak in Iraq, and it is… it is… a link to a CNN article about Facebook.
And so on. See for yourself.
May Allah please help these people. They are pathetic. No doubt some State Department person will be promoted for resuscitating the Twitter account, written up as “Robustly enhancing the social media outreach of Embassy Baghdad, dramatically increasing interactive outflow metrics with the Iraqi people. And world peace.”
But really, this is just sad. With State Department Director of PT Barnum Affairs Alec Ross popping up worldwide to announce how innovative the State Department is, you’d think the world’s largest embassy staff could come up with something, anything better than generic propaganda Tweets and links to CNN articles. Maybe something unique to Iraq? Of interest to Iraqis?
Your tax dollars at work Americans!
Jess Radack wrote this, with some added info in italics by me for ya’:
The Washington Post has an article on how Daniel Carter Jr. was fired for “liking” a page on Facebook. This was not a pornographic, racist, or other prohibited website – it was a Facebook page for a candidate who was challenging his boss.
This is just the tip of the iceberg of workplace free speech rights. I represent a client, State Department whsitleblower Peter Van Buren, who was not only prohibited from using any social media – on his own time, on his personal computer – but the State was actively monitoring anything he did: blog, Tweet, update his status of Facebook, etc. (here’s the letter the State Department compelled me to sign acknowledging they would be violating my First Amendment rights)
Both Carter and Van Buren’s behavior is protected free speech (the ACLU aggressively defended my First Amendment rights in front of the State Department).
Carter filed a lawsuit claiming that his First Amendment rights had been violated, which is now before the U.S. Court of Appeals for the 4th Circuit. Both Mr. Carter and Mr. Van Buren’s “speech” raise substantial constitutional questions and create the appearance of impermissible retaliation for their criticism – Carter’s so tacit that you can’t even call it “criticism,” and Van Buren’s more open – of the head of the sheriff’s department and the State Department, respectively.
The Supreme Court has made clear (Pickering v. Bd. or Educ., 1960 and its progeny) that public employees are protected by the First Amendment when they engage in speech about matters of public concern. These rights can be overcome only if the employee’s interest in the speech is outweighed by the government’s interest in the orderly operation of the public workplace and the efficient delivery of public services by public employees.
The Supreme Court has also held that public employees retain their First Amendment rights when speaking about issues directly related to their employment, as long as they are speaking as private citizens (Garcetti v. Ceballos, 2006). It is clear in both these cases that both Mr. Carter and Mr. Van Buren were “speaking” in their own voice and not on behalf of the local Police Department or the federal State Department.
If the lower court’s ruling that “liking” a page does not warrant protection because it does not involve “actual statements” is upheld, a plethora of Web-based actions – from clicking ‘like” on Facebook to re-tweeting something – won’t be protected as free speech.
The Hampton, Virginia sheriff’s actions and the State Department’s actions are unconstitutional. Carter and Van Buren used various computer technologies to communicate matters of public concern – in Carter’s case, who is to be elected Sheriff, and in Van Buren’s case, the reconstruction effort in Iraq.
As new technologies emerge daily, the law struggles to keep apace, but the First Amendment must be interpreted to protect these new modalities of communicating. As the ACLU points out:
Pressing a ‘like’ button is analogous to other forms of speech, such as putting a button on your shirt with a candidate’s name on it.
Jesselyn Radack is National Security & Human Rights Director for the Government Accountability Project, the nation’s leading whistleblower protection and advocacy organization.
Since we US taxpayers more than likely paid for the Afghan Olympic team, we might as well cheer for them. And, oh yes, “like” the Facebook page so as to inspire Afghan girls who no doubt are viewing Facebook in between drone strikes on their non-existent computers in their without-Internet homes without electricity.
Since we do have computers and Internet and electricity for now, Americans, let’s see some of those Facebook comments that are meant to encourage the Afghan girls:
Qais Esmaty starts us off by saying “Good luck Afghan loin, Good luck Afghan Girl.”
Bahman Behroz says “No result will have this chicken.”
Najia Shehidi responds with “Iranian Dog Bahman Behroz you better stop barking bloody jowish, you must know by now that Afghans are unbeatable.”
Mansoor Zazai misses his chance for some American reconstruction money with “No need for afghani girl to compete they should stay in their culture limit.”
Sawelai Batoor kinda sees through the crude US propaganda by asking “Btw which sport is she participating in and what time will it start?” as if any of that matters to the US tools.
Ghulam Abbas echoes “Which time tomorrow, she is going to be on the screen of TV?”
Bahman Behroz, a second time, with “No result will have this chicken.”
Everybody else just says good luck, which is nice.
Important Note: These important Facebook diplomatic interactions are what your State Department is actually doing. This is someone’s job. Someone is being paid with your tax dollars to do this in some frakish, twisted belief that it must be somehow helping the United States. Now, who again was saying the State Department is slouching into irrelevancy?
The US can’t contain its glee over the ongoing chaos and destruction in Syria. A massive bombing that killed senior officials, an act that would have instantly been labeled terrorism anywhere else, was delightfully lightly commented on by the White House. Atrocities are occurring on all sides (it is too complex to simply refer to the ongoing free-for-all as “both” sides, as if this was a sporting match) but the US seems to single out nasty things done by the government while downplaying those by the other side(s), including a growing who’s who of Middle East terror groups.
While more-or-less openly supporting chaos, the US still feels the need on a random summer Friday to play at the same tired rhetoric of “democracy and freedom” (“daf”) that it trots out now and then. Today’s trotter is US ambassador to Syria in exile Robert Ford. Ford is an old State Department hand, with plenty of mileage in the Iraq fiasco to his credit, and rumored in fact to be the next ambassador nominee to Iraq.
Ford’s address “to the Syrian people” takes place in English and on Facebook for some reason. He is not Lincoln or Pericles. While it is barely worth the effort itself of the mouse click, the comments below it, many purportedly from Syrians, are worth your time.
One writes “Our memory is LONG LONG LONG Mr. Ford, who the hell do you think you are messing with?” while another is more to the point in saying “piss off Ford.”
Read the whole thing yourself now on freaking Facebook and of course feel free to comment yourself.
Bonus: It appears that most Americans are ignoring this “address” by Ford, confusing “Syria” with Siri the Apple robot voice or Suri, Tom Cruise’s child.
Full Disclosure: Yeah, OK, I commented appropriately on Facebook. Also, Ford was Deputy Chief of Mission in Baghdad while I served in Iraq, and almost fired me over the idiotically wasteful “Sheep for Widows” project I opposed, as outlined in my book.