• U.S. Anti-ISIS Recruitment Videos: Why They Don’t Work

    November 6, 2014 // 9 Comments »

    The U.S., via the State Department, is spending considerable effort and money producing anti-ISIS videos and other media (actual example, left), the goal of which is to convince American and other would-be jihadis not to join ISIS. The efforts won’t work, almost can’t work. They fail to understand the way ISIS recruits and as such, can’t counter it.


    Alcoholics Anonymous

    The starting point is oddly Alcoholics Anonymous (AA). AA does not recruit per se; instead, they rely on attraction, not promotion. The difference is subtle but crucial. Long experience suggests people lured in any spur-of-the-moment, impulse decisions that actually require long-term commitment will almost certainly fail. AA won’t create a commitment, but rather relies on you to make a commitment. Ads for the organization never try to seduce or seek out members. Instead, the focus is on what AA is, and what it does for you if you participate. If you want what we have, sobriety, they say, then join us. Otherwise, thanks for listening.


    ISIS

    And so ISIS. ISIS propaganda (and FYI, this is not an endorsement of anything ISIS does, just an explanation) pulls no punches. Beheading videos (NSFW), boasts about enslaving women, promises of extremely austere Sharia-led lives, there it is. You want what we have? Come along, because ISIS knows they want people with commitment, people who make a positive choice to join, not a negative one to stay away. The presentation is professional and serious, particularly in its Al Hayat Media Center (there is an unaffiliated Egyptian TV channel with a similar name), aimed specifically at non-Arabic speakers via videos and a weekly magazine.

    The strategy seems to be working; recruitment from both inside and outside of the Arab world is strong. Some even claim that ISIS has been so successful they are drawing away foreign recruits from the Taliban. And in the duality of everything the American government says about terrorism, between 12 (we’ve got this, you’re safe) and 300 (panic! run now!) Americans have also left Walmartland for ISIS.


    The State Department

    And so the U.S. State Department. State Department propaganda (and FYI, this is not an endorsement of anything State does, just an explanation) is designed to counter the attraction of ISIS media with the promotion of a negative message. The theme of State’s efforts is “Think Again, Turn Away” and features anti-ISIS accounts on YouTube, Facebook, Twitter, Tumblr and even on the sides of buses in New York. The YouTube products are graphic and sarcastic; one includes subtitles such as “learn useful skills, such as blowing up mosques” and “crucifying Muslims.” One also features an odd shot of oil being poured on the ground framed as “squandering public resources.”

    The quality of much of the interaction is poor, seemingly written more to appeal to Washington bosses than would-be jihadis. Have a look at one example. A lot mocks potential recruits, claiming for example that they read “Islam for Dummies” before heading to Syria.

    The anti-ISIS messaging campaign is keeping disaffected youth from joining the extremist group, Under Secretary of State for Public Diplomacy and Public Affairs Richard Stengel told CNN. “We have evidence that there are young people who are not joining because we have somehow interceded. They’re reading the messages, they’re hearing the messages, not just from us but from the hundreds of Islamic clerics who have said that this is a perversion of Islam.” State’s description of its work is that they are “contesting the space,” fighting back on social media against the ISIS message. State’s coordinator for Strategic Counterterrorism Communications, which runs the program, has called it “participating in the marketplace of ideas.”

    Richard Stengel and the State Department have not provided any evidence or metrics that they have in fact dissuaded anyone from joining ISIS, nor will they discuss the budget for their work. A request to State for comment has gone unanswered.


    We’re Not All That Different, You and I(SIS)

    The odd thing is that State’s messaging and ISIS’ messaging are not all that different in content, per se. Both stress that recruits are unlikely to survive. State paints that as a terrible choice, while ISIS categorizes it as martyrdom, a chance to help save Islam and achieve Paradise.

    Both show photos of Christian churches ISIS destroyed, with obviously different views of the act. Both talk about Western life, State showing its good side, ISIS claiming it is empty and vapid; one ISIS piece features a recruit saying “We don’t need any democracy, we don’t need any communism or anything like that, all we need is Sharia.”

    Both sides agree that Muslims are killing Muslims; State takes the one-size-fits-all approach, with one Muslim being the same as any other. ISIS says some (i.e., Shias and other pretenders to the faith that abandoned Sharia) are not sincere and pious and it is not a violation of the Koranic imperative against internecine violence to kill them (one report says 92 percent of Saudi Sunnis see the ISIS activities as religiously legal.) “It’s a message frequently posted by ISIS on social media: “You have to join. It’s your religious duty,” said one terrorism analyst.


    Who is Winning?

    To be fair, State’s messaging is hard to quantify, requiring one to prove a negative. On the other hand, while ISIS seems to be chock-a-block with foreign recruits, one can never tell how many were driven to jihad by ISIS propaganda, or how many shyed away.

    But looking at the U.S.’ messaging, one is reminded of the anti-drug “Just Say No” campaign, which quickly morphed into fodder for comedians. As with AA, offering people already committed a positive message– you can have what we have– seems to work. To a disgruntled young person already looking askance at a western society he perceives as hollow, what ISIS offers seems more attractive in many ways than the crude, negative message of the State Department. It appears that many ISIS recruits wan to give their lives for jihad.

    At the end of the day, State says you’re going to hell, ISIS says you’re headed to heaven. Which strategy seems to offer more?



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    Terror Alert! Teenager Arrested for Online Jihadi Romance

    July 9, 2014 // 4 Comments »




    Sleep soundly America, because rough men stand ready on those walls to protect you… against a confused 19 year old girl.

    The FBI arrested a Colorado teenager on suspicion of attempting to support al Qaeda and the Islamic State of Iraq and the Levant (ISIL). The young woman was busted at the Denver International Airport as she attempted to board a plane for Frankfurt with an onward ticket to Turkey. Germany and Turkey are members of NATO, and allies of the United States. It is not a crime to fly there.

    Love Online

    The FBI’s Joint Terrorism Task Force investigated the girl (pictured above) for roughly eight months before arresting her. Her crime? Supposedly she met a man online who identified himself as a 32 year old Tunisian terrorist associated with ISIL and with whom she built a romantic relationship. He encouraged her to travel to Syria to fight alongside him, because of course everyone you meet online is exactly who they say they are and especially guys who meet girls online never lie to them (there is at least some evidence that this whole thing jihad thing is just a trick to lure vulnerable foreign women into prostitution.)

    The FBI’s “investigation” of all this included meeting with the young woman in person on a near-weekly basis for six months. The FBI also met with her parents, warning them of their daughter’s “radical beliefs.” When none of these sophisticated techniques were able to prevent the terror thingie, the feds moved in for the arrest. If convicted of whatever the hell she did, the girl could face up to 15 years in prison, a $250,000 fine or both.

    The whole investigation started thanks to an alert Citizen. Law enforcement began looking into the terror girl after a security guard and pastor at the Faith Bible Chapel in Arvada, Colorado contacted police to report the girl had been wandering the campus taking notes. The girl also became “confrontational” with church staffers when they asked to see her notes. The guard thought she was suspicious and that she seemed to be “visiting the church in preparation for an attack.” It is unclear how whatever the woman was doing appeared to be in preparation for an attack.

    Seriously?

    Here’s the serious part: The girl was interviewed by an FBI special agent, at which point she said she was training in military tactics through a non-profit youth group called the U.S. Army Explorers and that she hoped to share what she learned with Islamic jihadi fighters. A few weeks later, she told the FBI agent she would be “ready to wage jihad in a year.” The suspect told the FBI, however, that her knowledge of Islam and jihad was based solely on her own research that she conducted on her laptop using Google.

    The U.S. Army Explorers, where the girl was seeking training to enable her to survive on the battlefields of the MidEast alongside hardened terrorists, describes itself as a program that “exposes cadets to what career opportunities in the military are like, and provide them first hand knowledge and experience in the many military occupational skills… Our program is a part of the Learning for Life Explorer program with the Boy Scouts of America.” The group accepts cadets as young as age 13. It costs $85 to join, but that includes an ID card and uniform patches. The girl also told the FBI she planned to use her Army Explorer skills to “train Islamic Jihadi fighters in U.S. military tactics.”

    The Price of Freedumb

    So, in what was likely the worst online dating story of the year, the FBI launched an eight month investigation leading to an airport takedown. In between they spoke numerous times to the suspect, and her parents, and no doubt must have come to the conclusion that her chances of waging jihad were about the same as her chances of finding true love on the web.

    But instead of advising her parents to take back their credit card, or wishing the young girl luck in her career at some truck stop, they bust her for basically planning to travel to Turkey– suspicion of attempting to support al Qaeda and the Islamic State of Iraq and the Levant (technically the charge was conspiracy to provide material support to terrorism.)

    The really sad part, absent wrecking this girl’s already pathetic life, is that this case will no doubt now be counted among the many other stupid examples of how the government is protecting us from the terrorists in our midst.

    BONUS: The fear-mongering idiots at ABC news described Turkey as “just hours away from the Syrian border.”




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    Copyright © 2019. All rights reserved. The views expressed here are solely those of the author(s) in their private capacity.

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