“He wants to be able to express himself, which is what the statute allows, the statute allows that you can pick any six letters, up to six letters, and any combination that you want to convey a message,” said Odquina’s attorney Kevin O’Grady. O’Grady says his client disagrees with Black Lives Matter’s positions and is also using the license plate to promote his business. At issue is viewpoint (content) discrimination, when a state offers a venue, such as specialty license plates, for some groups to convey their messages, but does not permit others like Odquina to express their views. Presumably Hawaii would not object to YEA BLM.